OUR STORY
Aureanne is a modern luxury fashion brand founded with a simple yet powerful vision; to create beautifully crafted garments that speak to the strength, grace, and individuality of every woman.
Aureanne was founded in 2024 by designer Anne Tuwere, born from a deep desire to create fashion that feels personal, intentional, and enduring.
The name Aureanne is a blend of Aurea, the Latin word for “golden,” and Anne, the founder’s name. This golden essence symbolizes purity, strength, and timeless beauty, values that lie at the heart of the brand. It reflects not only a standard of luxury but a deeper belief in crafting garments that carry meaning, integrity, and elegance.
Each piece is thoughtfully designed with the modern woman in mind, a woman who defines her path while staying rooted in authenticity.
FOUNDER
Anne Tuwere
Anne Tuwere, the creative mind behind Aureanne, was born in Lagos, Nigeria. She initially pursued a degree in microbiology at the University of Benin.
As she approached graduation, Anne realized her true passion lay in fashion. In 2019, she embarked on an apprenticeship at a local fashion house, marking the beginning of her fashion journey. Relocating to Cape Town, Anne enhanced her expertise with a short course at the Design Academy of Fashion in 2021.
This pivotal experience solidified her dedication to fashion, leading her to pursue full-time studies in fashion design at FEDISA in 2022.
For Anne, fashion is more than just clothes; it’s an expression of one’s identity. Her love for classic and sophisticated styles inspired the creation of Aureanne, a brand that resonates with those who appreciate refined fashion.
Her specialization lies in creating elegant, custom-made garments that capture the essence of sophistication and timeless style. Her journey has been shaped by invaluable experiences, including internships at esteemed bridal and fashion houses, which have honed her skills and deepened her insights into high fashion.
Anne’s work has earned industry recognition, including a Top 10 placement in the BDA London x FEDISA Trendbook submission and the Most Conceptual Look award in the 2023 FEDISA x TFG collaboration, which was selected and featured at South African Menswear Week.
She is excited to share her journey and passion for fashion with you.
